How high is the conversion rate that tourism brings to the sea? The Chinese tourists survey in Japan is 40.4% | curiosity small data2017-12-26 02:00:10 722 ℃
. Japan is also one of the ten largest destinations for overseas travelers in China. How much repurchase rate will buy and buy when
travel? The number of Japan trade revitalization agencies is 40.4%.
Japan's trade revitalization Agency (hereinafter referred to as "JETRO") is a government agency funded by the Japanese government to promote trade and investment. In August 2017, they conducted a survey of consciousness of Chinese consumers, such as Japanese products, to 1224 Chinese residents, 20-49 years old, who earn 5000 yuan or more in Beijing, Shanghai, Guangzhou, Wuhan, Chongqing and Chengdu.
days before the survey results finally released. More than 90% of the 1224 respondents have travelled overseas in the past year. In recent years, Japan is the most popular destination for tourism overseas.
from the city, 44% of Chengdu people have been to Japan in the past year. Chengdu Ito Yokado has developed prosperously, Muji has opened its flagship store in Chengdu, plus the Chengdu non-stop flights to Japan in the increase, perhaps this is not difficult to explain why Chengdu people travel to Japan will be higher than other surveyed city.
, if we extend the urban area to the whole country, Thailand, Korea, Japan and other neighboring countries have been the TOP3 destinations of Chinese outbound destinations, while the US, Australia and Russia are "frequent customers" of long distance travel destinations. After South Korea fell out of TOP3, the number of Japanese names continued to rise in the first half of 2017.
and Chinese Ctrip Tourism Research Institute released the "2016 Chinese outbound tourists" big data show Thailand, South Korea and Japan are Chinese overseas travel to spend a total of ten most largest outbound destination country. Perhaps because of the relative abundance of travel routes, Thailand and Japan have two cities on the list, the most expensive ten cities on the list.
department store is the most love Chinese buy buy buy in Japan when shopping, can not buy electronic appliances shopping malls cosmeceutical products and can buy cosmetic and snacks with gifts (such as BIC CAMERA, BAXI and other friends) narrowly followed. Airport duty-free shops and drugstores in three or four of the results are not surprising.
although China tourists in Japan "explosive buy" has been down, but in 2016 China tourists per capita shopping amount is reached about 7134 yuan, accounting for the total expenditure (including travel to Japan hotel accommodation costs 53%, rigid) buy buy buy still Chinese to Japan travel expenses big head. The people who travel to Japan in
are becoming more and more people, and the people who buy Japanese goods in the sea are also increasing. In the JETRO survey, 67.7% of the respondents had the experience of buying Japanese goods from the sea, which was 6.8% higher than in the January 2016 survey. When asked about the "reason for the sea to clean up Japanese goods",
chose to buy back 40.4% of the goods bought in Japan. The conversion rate is quite high because of the purchase of the sea from the sea.
is becoming more and more Japanese enterprises in China. Japan's largest drugstore chain stores Matsumoto Kiyo settled in Tmall international in September 2015 April 2016, another well-known drugstore chain Kohnan also opened a flagship store in Tmall.
is not in a small number of brands that choose to directly enter Tmall, Jingdong and other e-commerce platforms. Once a large number of high imitation fake Kao baby diaper brand Merries has in 2015, 2016 in Tmall international and Jingdong global purchase.
Xiaolin pharmaceutical children's antipyretic paste, light spot paste and other commodities are also a number of Chinese tourists to the daily shopping list of common goods. In May 2016, Xiaolin pharmaceutical opened an overseas flagship store at Tmall international. Besides selling popularity products, tourists began selling deodorant products, eye care granules and other health care products.
early in Tmall flagship store of the oral care brand is specially designated lion import toothpaste area, specializing in sales of higher prices for imported toothpaste.
for Japanese companies, under such high conversion, it may become more and more important to do a good job of shopping in the sea.
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